Digital Marketing Manager 10 Month FTC

ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico. In the European Union, the company owns and operates sugar refineries in England, Portugal. ASR Group also owns and operates mills in Mexico and Belize. The company’s brand portfolio includes the leading brands Domino®, C&H®, Redpath®, Tate & Lyle®, Lyle’s® and Sidul®.

Digital Marketing Manager

Location: Bedford Street, London (Hybrid: 3 days office, 2 days home). 

About ASR Group

ASR Group is a global leader in cane sugar, with over 150 years of expertise taking sugar from field to table. As the world’s largest vertically integrated cane sugar refiner, we operate refineries across five countries and produce more than six million tonnes of sugar annually. Our portfolio includes iconic brands such as Lyle’s Golden Syrup and Tate & Lyle Sugars, alongside our digital baking platform We Love Baking. Our products reach consumers across grocery, food service, industrial and pharmaceutical channels worldwide.

The Role

We are seeking a commercially minded Digital Marketing Manager to drive the growth and effectiveness of our UK digital ecosystem. Working closely with the Senior Marketing Manager, you will shape and deliver the digital strategy across our owned channels, optimise performance, and unlock measurable value for our brands.

You will take ownership of brand websites, social channels, e-commerce storefronts and digital analytics, working with agency partners and internal stakeholders to ensure best-in-class execution and consistent brand storytelling.

Key Responsibilities

• Develop and deliver digital strategies to grow engagement, reach and traffic across social and owned channels

• Own and manage brand websites, ensuring continuous optimisation aligned to brand and e-commerce objectives

• Lead social content planning, SEO, PPC and outbound email programmes, holding agencies accountable for performance

• Oversee third-party e-commerce listings (e.g. Amazon), optimising customer acquisition and conversion

• Integrate digital activity with brand campaigns, ensuring consistent messaging and tone of voice

• Monitor and analyse performance across social, web and competitive landscapes, managing KPIs and ROI

• Manage assigned budgets and contribute to annual planning

About You

You are a confident digital marketing expert with a passion for brands, data and performance. You thrive in a fast-paced environment, enjoy working cross-functionally, and are comfortable leading agencies and multiple projects simultaneously.

Essential Experience & Skills

• Experience in digital marketing, delivering integrated digital campaigns. Preferabbly with Amazon & Ocado experience. 

• Proven experience managing e-commerce storefronts and driving acquisition and conversion

• Strong knowledge of SEO, PPC and paid media channels

• Advanced analytical skills, including Google Analytics (GA4) and A/B testing

• Deep understanding of social media platforms including Instagram, Facebook, TikTok, YouTube and emerging channels

• Excellent communication, presentation and stakeholder management skills

• Strong project management, prioritisation and problem-solving abilities

Why Join Us?

This is an exciting opportunity to shape the digital future of some of the UK’s most loved food brands within a truly global organisation. You’ll have real ownership, commercial impact and the chance to work on iconic products with a rich heritage and ambitious growth plans.

At Tate & Lyle Sugars, our goal is to be the most admired sweetener Company.

Service Excellence - Be the industry's Gold Standard by a relentless focus on reliability, providing products with superior quality and excellent customer services. Efficiency and Sustainability - Eliminate inefficiency to be a sustainable, low cost producer and to generate fuel for reinvestment. Value-Add - create strategic advantage and enhanced profitability through value-added products and services. The foundation of our values is Talent and Culture as we aim to build, retain and motivate a winning team.